The Newsroom Edge: Principles for Copy That Captivates and Converts

The ability to craft compelling, precise and impactful writing is a more critical skill than ever—thanks to multi-screen media consumption, multitasking and information overload. This session shows you out to integrate time-tested journalistic principles and new tools to streamline your writing process, boost efficiency and capture shorter attention spans on any platform. You’ll learn:

• Journalism Tenets: How to apply news value principles like timeliness, proximity, impact, prominence and even oddity to engage busy internal and external readers.
• Headlines That Pop: How to craft irresistible headlines for everything you touch,
  from articles and blog posts to press releases and even emails.
• Bold, Blooper-Free Writing: Secrets of clear, correct, concise and colorful copy—plus how to use AI and other tools for quick grammar checks and readability analysis.
• Voice Matters: How to discover or rediscover your “can’t miss” writer’s voice—and align in with your organization’s brand voice and style guide.
• Emotional Hot Buttons: How to identify reader interests and needs using audience analysis tools (including AI)—ensuring your copy stands out and drives action.