AI-Enhanced Writing: Prompts and Principles for Powerful Prose

Communicators face unprecedented pressure to produce high-quality, engaging content at breakneck speeds across multiple platforms. This session outlines how to harness AI-assisted writing and content creation to keep pace and meet these demands without sacrificing quality or creativity. We’ll review how to apply strategic prompts to generate powerful prose, and leave you with takeaways that you can use later to sharpen those skills in real time. We’ll cover:

• Caveats: The drawbacks of using Gen AI for writing, why it’s important to resist feeling like you “must use AI.”
• AI Toolkit: A look at the capabilities of Gen AI writing tools like ChatGPT and Claude (plus what makes ChatGPT 4.5 Turbo worth the upgrade).
• Writing and Prompt Engineering: How AI can help edit and improve your writing, plus how to select and fine-tune prompts that elevate your prose — without sacrificing creativity and voice.
• Scaling Workflow: Tips for using Gen AI to reduce the time and effort required to craft compelling comms content.
• Ethical Questions: Tips for addressing potential biases and copyright issues while ensuring factual accuracy and disclosing AI use in your writing.