DIY Trendspotting: Your Practical Guide to AI, SEO and the Metaverse Hype

Change may be inevitable—but that doesn’t mean you have to react to every shiny object or buzzy brouhaha your team encounters. Join this trendspotting deep dive to see beyond the hype and demystify the top tech opportunities for communicating in 2022. You’ll learn:

  • New mindsets in the FOMO age: How to innovate quickly when change is the norm
  • New tools: Underutilized, cutting-edge mediums communicators and marketers must embrace
  • The Metaverse: What is it and what are brands doing—plus how to get in on the action
  • What AI, crypto, NFTs, audio search and machine learning can and can’t do for marketers and communicators
  • Perils or partnerships: New threats to watch (e.g., crypto rug pulls) and partnership opportunities (e.g., RECUR, VeVe, etc.)
  • DIY trendspotting: How to get ahead and foster a culture of innovation
  • Tamra Knepfer
    Founder and President
  • Regina Walton
  • Alan Bush
    SEO and digital marketing instructor

    University of California, San Diego

  • Brian Pittman
    Virtual Events Producer and Moderator
    Ragan Communications