From AI to ROI: Supercharging Comms

As tech continues to evolve at warp speed, the ability to leverage tech to create content better, faster and further has moved from wishful thinking to daily reality. In this panel discussion, we’ll discuss the latest AI breakthroughs, what that means for increasingly smaller comms departments, how each company has integrated new technologies into their workflows, ethical implications, and the essential role of C-suite buy-in. Learn about:

• Maximizing Efficiency with AI: How AI can streamline your team to do more with less by automating routine tasks and optimizing strategic thinking time.
• AI-Driven Storytelling: Exploring the latest AI tools and their updates, from gen AI like ChatGPT 4.5 Turbo and Jasper, to video like Lumen5 for crafting compelling narratives.
• Keeping it Legal with Policy Frameworks: How to establish effective AI policies and guidelines within your organization to navigate legal and security challenges.
• Winning Over the Boss: Techniques for securing executive support and funding for AI initiatives through demonstrable pilot projects and clear metrics.
• What’s Next: Potential threats on the horizon with the use of AI, including bias and copyright issues, deep fakes, and the integration of AI with diversity, equity, and inclusion efforts.