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Get to the point: How to identify and champion your most important messages
45:14
Are you a talent warrior? Ignite employer branding with Instagram
50:44
Craft Content That Boosts Your Media Relations and PR Efforts
40:33
Spreading internal stories: Using social media to show off your organization’s culture
46:50
Empower Employees to Boost Customer Satisfaction—and Your Brand—Online
2:57:00
Intranet Virtual Summit: Learn new strategies to revamp your employee portal and achieve unbelievable engagement
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Reach and retain millennials: How to communicate with today’s multigenerational workforce
3:35:00
The Exceptional Writer and Editor Virtual Summit: Craft copy with power, punch and pizzazz
37:51
From followers to customers: Increase brand loyalty with social media content
48:28
Secrets for building a world-class social media team
44:52
Content across platforms: How to create content for multiple departments, channels and goals
46:37
Empower Customers to Tell Your Best Stories with Video
51:55
Why data is a social media pro’s secret advantage—and how to use it
01:11:00
All the presidents’ men and women: 30 years of White House speechwriters
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Breakfast and brainstorming: Tips on how to take the next step in your career
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Panel: Tips for writing your best “big speech”
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Delivering Speeches that Matter: How to craft compelling copy and deliver a speech that will leave your audience wanting more
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What they learned in the White House: A conversation with the chief speechwriters for President Barack Obama and First Lady Michelle Obama
49:34
How to evaluate and manage executive response to crises and controversial events
50:02
Surviving a leadership transition: Five ways to thrive when the world shifts
51:26
Meeting the moment: Writing during social justice movements
45:10
Writing for the ear vs. writing for the page: Distinguish your speeches and harness the power of the spoken word
52:06
Use data to determine whether communications are actually working
39:24
Culture add is the new culture fit: How to attract and retain diverse talent in today’s workplace
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