Whether you’ve been asked to write a commencement or a convention speech, this panel of experienced speechwriters will share how best to understand the audience, define a speaker’s main message and work under a time crunch.
- Determine what really matters to your audience so you can craft language and content that will strike a chord with them
- Research the topic and be prepared to bring interesting facts, figures and anecdotes to the table to liven up the speech
- Have the speaker define his/her goals and audience takeaways in simple terms
- Decide how you’re going to organize the speech, establishing a hook and revolving the speech around the speaker’s focal point