Craft Content That Boosts Your Media Relations and PR Efforts

Instead of pitches that fall by the wayside of a busy reporter’s cluttered inbox, PR pros can stand out by creating and sharing thumb-stopping content that starts conversations. That’s the aim for Hugo Rojo, NPR’s social media communications manager, who works with NPR’s media relations team to spearhead buzz-generating initiatives around the organization’s journalism and content efforts, including popular podcasts such as “How I Built This” and Hidden Brain. By focusing on storytelling and the outstanding content NPR already creates, Hugo is able to increase engagement and grow fan evangelism—and he’ll show you how you can do the same with your campaigns.

Key Highlights:

  • How to uncover and craft compelling stories that your audiences want to hear
  • Tips on listening to your audience—and using that feedback to inform your PR efforts
  • How social media and content efforts can boost your PR and media relations aims
  • Alternative ways to generate interest and conversations with journalists and consumers
  • How to approach media relations and content creation as a media organization does
  • Hugo Rojo
    Senior Communications Manager
    CBS News