No matter your expertise, your communications efforts will fail without a clear, concrete point. A true point is a value proposition for which you can make a strong case. Identifying and conveying your point is a crucial factor for successful press releases, media alerts, speeches, blog posts, letters to the editor and more—and having one can help you on every platform you use. In this session, author and executive communication specialist Joel Schwartzberg will show you how to formulate and strengthen the points on which your pitches and other PR efforts rely.
- How to develop meaningful points using one simple exercise
- Tips to identify and enhance your value propositions in press releases, emails and more
- How to avoid typical pitfalls, including “badjectives” and “split ends”
- Ways to communicate more effectively with partners, colleagues and supervisors—and tips to train your clients to do the same