Why data is a social media pro’s secret advantage—and how to use it

With today’s cacophony of PR and marketing messages online—and endless voices competing for consumers’ attention—communicators are turning to more creative ways to stand out from the crowd.

Brandi Boatner, IBM’s social and influencer communications lead for Global Markets, will help you pivot from requests to “go viral” to crafting content and using social media strategies that will boost your ROI using readily available analytics and metrics. Learn how to read and understand what the numbers are saying so you can create social media posts your audience wants to read. See how researching trends and social listening can boost online engagement and help you better target consumers. Learn successful and sustainable alternatives to calls for more brand attention online.

Arm yourself with powerful online measurement tools that can increase your organization’s buzz—and your value.