Social media is no longer just a function of marketing—and when done correctly, it can transform your organization into a social powerhouse. With over 1500 employees completing social media certification and 500 active members of their “140” employee advocacy program, software analytics company SAS is scaling social media across its global organization to drive increased customer satisfaction, brand awareness and revenue. Kirsten Hamstra, SAS’ global social media manager, leads her team to help make customers, partners and employees feel more confident and comfortable using social media to meet their goals. In this session, she’ll share how you can move past “just doing social media” and instead build a successful program around the power of your organization’s employee base. Doing so can capitalize on your brand’s brightest and best talent to reach customers where they live online.
- What data can drive decisions for business growth on social media channels
- How to identify and empower employees to support your brand
- Tips for building a social training program on a shoestring budget
- Strategies to measure the influence of your employee brand advocates