Director of worldwide social marketing
Kirsten Hamstra is the director of worldwide social marketing at Lenovo, the world’s largest PC maker. Her team is charged with scaling social across all areas of the business, driving brand awareness and revenue. Prior to Lenovo, Hamstra built a global social program from the ground up and led an award-winning team at SAS, a leader in business analytics software. Hamstra has also had roles at Edelman Public Relations, Ketchum, John Wiley & Sons Publishing and CNN.