The AI Leadership Toolkit: How to Assess, Implement and Integrate AI

Are your teams already dabbling in AI, either on their own or with your approval? This session is a must-attend for leaders who want to harness the full potential of AI in comms. Discover the myriad ways AI can be leveraged in communications today, get a sneak peek into what’s coming next and learn how to prepare your organization for an AI-accelerated future. You’ll see how AI can drive deeper insights and automate repeatable tasks, freeing your teams to create content that truly captivates and resonates. The session will also cover the importance of upskilling and highlight why communicators are uniquely qualified to take advantage of Generative AI. Don’t miss this opportunity to equip yourself with the knowledge and tools to revolutionize your comms strategy with AI. We’ll cover:

• Beyond Content Generation: Learn how AI is currently being used to automate routine communications, enhance personalization, and provide advanced data analysis.
• Future Advancements in AI: Gain insights into upcoming AI technologies and their potential impact on the communications industry, including the challenges and opportunities they present.
• GenAI Readiness & Adoption: Discover best practices for integrating Generative AI tools into your organization, including technical training, change management and building diverse teams.
• Closing/parting thought: It’s an exciting time in technology, with AI empowering communicators to consistently reflect the voices of global audiences while enhancing skills and competencies to uncover deeper insights.