More than a Catchphrase: Putting communications to work to roll out meaningful communications

Culture is top of mind for many organizations these days. Research has shown that as workforce demographics change, employees want to work for organizations that support their values, empower work/life balance, and encourage personal growth. But changing a culture doesn’t happen overnight, especially in established organizations. In addition to leadership backing and a thoughtful approach to defining and refining culture goals, a successful culture change requires a well-planned and ongoing HR and communications strategy.

Key Highlights:

• Aligning culture change to the organization’s mission and brand
• Learning from employees to honor the past and define the future
• Making change real through all people processes
• Amplifying internal storytelling using tools like Sway and portals, and infusing a culture message in all senior leadership communications
• Measuring the impact of culture change through employee feedback, customer and partner feedback and external perceptions