Power Conversation – Ashley Bush

Ashley Bush, Director of Communications and Giving Back at Southwire, shares lessons on building a more inclusive, social-media-style mobile-focused platform for workplace comms. Dubbed the “Southwire Circuit” and designed to create “equity of access to information,” the org’s new tool allows factory and remote workers to access timely, relevant updates and engage more actively with each other. Bush details how a network of trained “content publishers” from various teams across the business helps localize and personalize messages, boosting engagement and trust. With a 70% adoption rate for the tool already, Southwire is now enhancing its strategy with on-site, hands-on demos by its comms team to showcase the app’s value and deepen the employee experience (EX) across all locations.