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TeamsAlejandro Zequeira shares how Baptist Health South Florida creates hyper-targeted employee journeys by first listening to their workforce. Through surveys and other feedback methods, they develop personas tailored to different facility employees and medical staff, delivering engaging, time-saving content. Zequeira highlights their collaboration with HR and patient support teams on values-driven programs and explains how they use gamification—like fun quizzes and trivia games—to boost engagement, even with a busy, sometimes life-saving workforce. In under five minutes, you’ll also discover how they use data science to fine-tune their strategies—and why it’s important to have fun along the way.
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Alejandro Zequeira
Manager, Marketing & Communications
Baptist Health South Florida
Alejandro Zequeira is an award-winning journalist and communications professional with more than 20 years of experience in mixed media content and strategic storytelling. As manager of internal and culture communications at Baptist Health South Florida, he manages content development and the implementation on internal communication strategies for multiple platforms while focusing on producing impactful and compelling content to connect and engage a workforce of over 28k employees.
With a strong background in photography and videography, he leverages his experience with multimedia production to develop unique and creative ways to source new and organic content from throughout the organization, further engaging internal audiences.
Zequeira holds a bachelor’s degree in communication from the University of Miami and is currently pursuing his master’s in Global Strategic Communications at Florida International University. He resides in South Florida where he enjoys spending time with his family and volunteering at his daughter’s school.
