From Committees to Execution: A Blueprint for Successful AI Implementation

Daryl Drabinsky leads the social media team across the US and Mexico for PwC. She also helms AI implementation and strategy across the 250-member communications business for PwC's multi-billion-dollar, industry-leading investment in AI to drive digital innovation and cloud transformation for joint customers. In this year, she introduced an AI communications strategy and program structure that bolstered awareness, engagement and usage of 3 newly created AI tools (content creator, risk checker, project manager) to facilitate new ways of working and a mindset shift in creating content and campaigns. She also propelled team to the forefront in how the firm measures AI impact in ROI, capability and application; reinvented a product development roadmap, consolidating and integrating AI tools with 3rd party tools for a better user experience (UX) and optimal results; and facilitated a coordinated approach to communication and weekly reporting about AI initiatives and results to C-suite. In her social media role, her mission has been to position global organizations at the leading edge of transformation in their industries. Prior to PwC, she Weber Shandwick's North American digital health practice, and also served as lead digital strategist for the agency’s West Coast clients, spanning across health, tech, consumer and corporate. Before that, she, was the head of digital, social and experiential communications at CVS Health and Aetna, where she led the enterprise Center of Excellence with innovations in digital strategy, social media, experiential activations, analytics, social thought leadership, employee advocacy and integrated content initiatives. She serves on the board as is marketing co-chair for the Epilepsy Foundation of Greater Los Angeles. She’s also been a three-time 40 under 40 PR week honoree, a Los Angeles Business Journal Rising Star nominee, Aetna Phenomenal Women in Tech and a Women to Watch brand innovator, among other nominations and awards.