There’s a growing demand for communicators who can go beyond traditional roles and see matters from the perspective of the C-suite. But less than a third of communicators report measuring business or behavioral outcomes, according to The Ragan Communications 2024 Leadership Council Benchmark Report—spotlighting a key area of need for building influence and developing business acumen. This session will help you enhance yours—and increase your value to the organization. You’ll learn how to speak the language of the C-suite and establish yourself as a trusted business partner. We’ll cover:
- Financial Fundamentals: Concepts and tools you need to understand, analyze and act on financial statements, plus how to develop and manage your own budget.
- Strategic Planning: How to create strategic plans that drive profitability and demonstrate your value to leadership—including examples and templates.
- Driving Results: How to quantify and showcase the impact of internal comms programs or organizational and business goals.
- Problem Solving: How to anticipate risks, challenges and opportunities—including change management techniques to help you make more informed recommendations to execs.
- Influencing Stakeholders: How to garner buy-in for your department, program, campaigns and initiatives by using your newly acquired business fluency skills—including training managers to effectively reinforce key messages.
