Effective Change Communications in Uncertain Times

In the whirlwind of corporate reorganizations and restructuring, maintaining an engaged and high-performing workforce requires a steady hand at the wheel. Successful change comms hinge on a collaborative, cross functional approach, weaving a smart change narrative that not only steadies internal compasses but also crafts the external perception of the transition. Learn how to steer your organization through seas of change, fostering an environment of understanding, resilience and unified vision.

  • Framework formation: Learn how to synchronize your efforts with leadership, department heads, managers, HR, ERGs, and even legal, before making waves with PR and marketing.
  • Mastering messaging: How to chart the course for crafting clear, concise change messaging that delivers a storytelling narrative that bridges the gap between informing and inspiring.
  • Cultural currents: Explore the depths of your organization’s culture and learn to power your communications with empathy, ensuring your messaging resonates with your organization.
  • Ally armada: Learn tactics to transform your employees, customers, and partners into a fleet of change ambassadors, championing your cause.
  • Digital dynamics: Focus on leveraging digital communications channels, from intranets to email newsletters and town halls, to make sure your message arrives at every workspace.
  • Feedback flotilla: Establish robust channels for feedback, including employee surveys and focus groups, to deliver insights that help navigate the course of change.
  • Tricia Taylor
    Vice President, Corporate Communications and Change Management
    Coca-Cola Bottlers’ Sales & Services