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The era of simple text prompts is quickly evolving into an age defined by AI-driven “agents” that automate, orchestrate and personalize content creation and distribution. In this interactive session, you’ll discover how AI agents—dynamic, task-focused mini-applications built on generative AI—are reshaping marketing, PR and internal communications. We’ll move beyond static prompts to show you how agents can streamline research, supercharge content development and help you deliver more tailored, humanized outreach at scale. You’ll learn:
- From Prompting to Agenting: Understand how AI agents differ from basic prompting, offering more autonomous, context-rich and action-oriented results.
- Practical Use Cases: Explore real-world examples of AI agents that handle competitive research, content repurposing, audience engagement and more.
- Building Your Agent Ecosystem: Learn the tools, platforms and workflows that enable communicators to deploy custom agents without coding skills.
- Integration & Compliance: Discover best practices for integrating agents into existing marcom tech stacks while addressing data security, brand voice and compliance.
- Hands-On Exploration: Get a live, step-by-step demo of creating and refining an AI agent, and leave with actionable insights to transform your communications strategy.
