Zelly Lodin, head of social media at Delta Dental of California, shares her strategies for embedding metrics and reporting best practices across the organization by centralizing social media across all teams. She goes deeper into looking at how social media data integrates with the data of other functions to tell a joint story that can be presented to leadership for more resources.
Zelly Lodin, head of social media at Delta Dental of California, shares her strategies for embedding metrics and reporting best practices across the organization by centralizing social media across all teams. She goes deeper into looking at how social media data integrates with the data of other functions to tell a joint story that can be presented to leadership for more resources.
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