Individuals
TeamsDon’t get stuck flatfooted when the next crisis strikes. Discover how Alaska Airlines runs its crisis exercises and emergency response drills firsthand from Maddie Richter, who oversees the airline’s organic social channels. You’ll also hear how she drafts her team’s social media response in real time, with takeaways to help you and your team stay agile and adaptive when it matters most.
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Maddie Richter
Social Media Manager
Alaska Airlines
Maddie Richter is the social media manager at Alaska Airlines. A marketer with 12 years of experience ranging from agency account and project management to client-side marketing management and social media, she has also spent years working in photo and video production, content creation, and copywriting. She started her tenure at Alaska Airlines in 2018, working as a creative producer in the in-house brand studio. The past three years have been spent as a social media team of one at Alaska, single-handedly managing all aspects of all organic social channels, including strategy, planning, creative direction, some content creation, publishing, and reporting and analytics.
