Talk the Talk: Build Your Business Acumen and Speak the C-Suite’s Language

To prove your worth, you need to understand what conversation to have. You will walk away from this session with practical tips on how to ensure you’re speaking the language leaders value most: contributions to the bottom line and the organization’s mission. You’ll learn how to:

• Understand the Business: You can’t align your goals with the C-suite’s until you understand how the organization makes money – and how your actions contribute to it
• Speak Their Language: Learn the vocabulary leaders use every day to discuss finances and how to adapt it to tell PR’s unique story.
• Articulate AI’s Role in Your Future: With generative AI the elephant in the room, discover how to leverage AI to bolster PR’s position within the organization.
• Tie PR Goals to Business Objectives: Learn how to connect PR strategy to business goals including market expansion, brand positioning, competitive landscape and product uptake.
• Learn From Marketing: PR and marketing are closely aligned but marketing more often gets the kudos because it shows a direct relationship with growth. Execs who wear both marketing and comms hats demonstrate how they’ve been able to apply a more stringent business framework to their comms efforts and benefit as a result.