AI Beyond Copy: How to Evolve from Content Creator to Strategic Advisor

AI can pump out copy in seconds. That’s why communicators must evolve beyond being “content engines” to strategic advisors who shape AI’s impact at their orgs. Join Microsoft Chief Storyteller and Empressa.ai founder Miri Rodriguez for an immersive session that maps your journey from tactical executor to strategic innovator. Through a three-phase “strategy sprint,” you’ll graduate from table stakes skills like mastering AI writing tools to developing the critical competencies that will future-proof your role—from navigating AI ethics to leading with distinctly human skills of empathy and emotional intelligence. Join us to progress through:

• The Tactical Foundation—Headline Hustle: A rapid-fire AI writing exercise that reveals the power and limits of AI tools—proving why tech proficiency is now just table stakes.
• The Future Skillset—Your Strategic Evolution: The competencies comms leaders need now, backed by new research on how AI is reshaping our profession:
  • Truth-Finding: Why and how to develop expertise in fact-checking, detecting AI-generated disinformation and identifying deepfakes.
  • EQ Leadership: How to leverage distinctly human capabilities like empathy and ethical judgment to guide AI implementation.
  • Risk Navigation: Approaches to address C-suite concerns around data security, sustainability and responsible innovation.
• The Strategic Sprint—Putting It All Together: Bring your laptop and thinking cap—because we’ll apply your new strategic toolkit to a real-world comms challenge.