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Driving Next-Level Impact with New and Innovative Communications Tools

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28 minutes October 17, 2024

Microsoft's Chief Communications Officer Frank X. Shaw kicks off the day exploring the transformative impact of new AI-powered tools on the communications industry and how it is poised to revolutionize the way we connect, create, and collaborate. Drawing from his extensive experience and insights into the evolving landscape of technology and communication, Frank will discuss: Innovative Communications Tools: The various ways new AI-powered tools can reduce administrative…

Microsoft's Chief Communications Officer Frank X. Shaw kicks off the day exploring the transformative impact of new AI-powered tools on the communications industry and how it is poised to revolutionize the way we connect, create, and collaborate. Drawing from his extensive experience and insights into the evolving landscape of technology and communication, Frank will discuss:

  • Innovative Communications Tools: The various ways new AI-powered tools can reduce administrative burden and make lives easier for communicators such as providing Viva Engage insights, measuring employee sentiment and streamlining content creation—enabling more strategic and creative outcomes for organizations and stakeholders.
  • Power of Practice to Develop New Skills: The need to demystify what the AI platform shift means for communicators and illustrate the power of practice to accelerate learning and growth in how we apply these new tools.
  • Responsibility and Authenticity: The importance of responsible AI development, and the need to use these tools, aligned with the values of the companies we represent with authenticity.
  • What's in It for You: Attendees can expect to leave with a deeper understanding of new tools and how they can help them make next-level impact on their organizations.
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