Mastering Generative AI: Prompts, Persuasion and Productivity

You’ve heard plenty about generative AI and may even have experimented with it — now it’s time to delve deeper and get practical with the latest AI techniques to dramatically improve your comms copy, content and capacity. This workshop will teach you how to apply strategic prompts to generate powerful prose and pixel-worthy images that make your job easier while engaging your workforce with persuasive content. You’ll discover:

• Understanding Three Types of AI: Learn about narrow AI, general artificial intelligence and superintelligence, and what each are able to deliver for communicators.
• The AI toolbox: How to use gen AI platforms like ChatGPT, Claude, Perplexity.ai, Dall-E and others for text, image and video storytelling—plus techniques for crafting writing prompts to jumpstart your creativity and narratives.
• Scaling Workflow and Production: How to use Gen AI to reduce the time and effort required to craft compelling internal comms content – plus, real-world AI use cases and examples of AI applications for internal comms content.
• Optimizing for Engagement: How to leverage AI insights to create persona-based stories that resonate with your target audiences—driving increased engagement and loyalty.
• Real-world AI Use Cases: Examples of AI applications for comms content — including how to devise a data-driven content strategy by analyzing datasets to identity patterns so you can tailor content to employee segments.
• Compelling Visuals: Simple ways to create compelling custom imagery, layouts and design elements that will reinforce your message — come ready to dig into Dall•E and Midjourney.
• Measurement and Feedback: How to use AI tools to measure, refine and enhance your content so it improves employee engagement, satisfaction and productivity — plus how AI can process and analyze feedback forms and surveys to improve your content.
• Buy-in to Level Up: How to encourage leadership in your organization to embrace a hands-on, test-and-learn mentality that helps them understand its capabilities and how it factors into success.