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Compelling writing is the No. 1 skill execs seek in communicators — yet it’s also the hardest to find. In this session, discover how to boost your writing chops with proven journalistic tenets and tricks to elevate everything you pen — from press releases and social media posts to newsletters, speeches and more. You’ll learn:
- How to apply news value principles to engage readers
- Getting the hook right: Ideas for winning headlines, teasers and leads
- The value of style and why it matters — both in text and presentation
- How to use precise, plain language to improve clarity and retention
- Now you see it: Ways to use visual verbs to give your writing punch
- 5 easy pieces of editorial storytelling (and shortcuts for extracting them)
- Bonus tips for balancing traditional writing with writing for SEO