Fast, Snappy and Compelling: Applying News Writing Principles to Your Writing

Compelling writing is the number one skill execs seek in communicators, yet it’s the hardest to find. In this session you’ll discover how to boost your writing chops with proven journalistic tactics that will elevate everything you pen — from press releases and social media posts to newsletters, speeches and more. In this session you’ll learn:

  • How to apply news principles to engage your readers and followers
  • The value of style and why it matters in text and presentation
  • How to use precise, plain language to improve clarity and reader retention
  • Now you see it: Ways to use visual verbs to punch up your writing punch
  • Bonus tips for balancing traditional writing with writing for SEO
  • Deepa Lakshmin
    Social Media Director
    Lonely Planet