Clear, Concise Writing

It’s critical to keep your writing clear and concise—after all, 55% of visitors spend less than 15 seconds on a webpage and it’s no different for anything else you pen (source: Hubspot). That’s why Jack Appleman shares his techniques to help you trim your writing to boost its impact. Drawing from 25 years of experience, he reveals a few practical steps for achieving clarity and conciseness to capture shrinking attention spans using his “Cut the Fat” checklist. This is the first of five videos in Appleman’s short writing primer series.