Guardians of the Brand: Handling Hot Topics in a Heated Election Year

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The brand landscape experienced a seismic shift in the wake of the last presidential election. As we gear up for the heated 2024 races, this panel will provide communicators with a roadmap to successfully navigate the looming minefield of partisanship and politics-centric controversy that awaits. Together we’ll cover:

  • What to expect: The political themes and controversies we’re already seeing for the coming election—and how to navigate them without stepping on third rails.
  • Values-driven strategy: How to address or respond to sensitive issues relevant to your brand vision, voice and values— while uplifting both internal and external audiences.
  • Dealing with blowback: Ways to foster trust and rebuild reputational damage when partisanship strikes or political players target your organization.
  • Tools and tech: How to monitor and mitigate brand risks in real time with the help of social listening tools, AI and predictive technologies.
  • Allison Carter
    Executive Editor
    Ragan Communications and PR Daily
  • Lisa Kaplan
    CEO
    Alethea
  • Sarakshi Rai
    Head of Social Media and Director of Audience Development
    The Hill
  • Karen Freberg, Ph.D.
    Professor in Strategic Communications
    The University of Louisville