With AI set to automate 60-70% of knowledge workers' tasks (McKinsey), marcom pros have a unique opportunity to grow their influence by choosing how to use that freed time: incremental improvements or creative breakthroughs. This interactive, hands-on session is ideal for leaders who want to expand their influence and leverage the time freed by AI to think bigger and more strategically. Like skilled surfers, you'll learn to spot the waves that will propel you forward, not push you under—and you'll leave with steps to achieve true creative impact. Well cover:
- Transforming Mundane AI Interactions into Creative Catalysts: How to elevate routine AI tasks into opportunities for innovative thinking.
- Ensuring Creative Outputs Align with Your Org's Authentic Perspective: Tips for maintaining brand voice and values while using GenAI.
- Refining Outputs for Nuanced, Engaging Messaging: A strategy to enhance AI outputs, making your messaging more personalized and impactful.
- Equipping Creators with Essential AI Knowledge: How to implement training on key areas like copyright basics—ensuring consistent, responsibly produced AI materials.
- Overcoming Creative Blocks with AI-Driven Insights: Takeaways for using AI to break through creative barriers and generate fresh perspectives.
