Online writing’s holy grail: Master the combined art of SEO and writing with voice

Writing to engage readers is a very different skill than writing for search engines. Join us to attain the holy grail of online writing by mastering—and merging—both.

You’ll learn:

• Keyword research: What search engines look for, what makes a good keyword, essential resources and easy tips to get started
• Common communication examples: How to massage keywords into blogs, white papers, web copy and social media so your copy attracts and engages readers
• Establishing voice: A proven, practical process for writing creatively and with passion—without feeling like an SEO content mill
• Formatting insights: How to structure and optimize your copy so it plays to new consumer preferences and search algorithm updates