Customizing Your Message for the Right Employee Audience

As an internal communicator, you’re constantly tasked with determining what message is appropriate for your employees — along with where and how to send it. In this session, we’ll explore how customizing messages to target employees can be more resonant than traditional ones.

You’ll learn:

  • The preferred length for different internal messages across channels, from email to intranet to messaging apps
  • Tips on writing for different employee personas and internal audiences
  • How to think about the cadence of your writing with respect to length, audience and channel
  • Strategies to follow up on messaging to make sure it gets through to employees
  • Rae Moss
    Director of Communications
    Idaho National Laboratory