As an internal communicator, you’re constantly tasked with determining what message is appropriate for your employees — along with where and how to send it. In this session, we’ll explore how customizing messages to target employees can be more resonant than traditional ones.
- The preferred length for different internal messages across channels, from email to intranet to messaging apps
- Tips on writing for different employee personas and internal audiences
- How to think about the cadence of your writing with respect to length, audience and channel
- Strategies to follow up on messaging to make sure it gets through to employees