Use Storytelling to Craft More Engaging Email Content in a Crisis

With employees working remotely and most consumers confined to their homes during this period of social distancing, email has become a top channel for brands looking to engage internal and external stakeholders. With inboxes being filled with COVID-19 related content, you need to get creative to capture attention and drive traffic to your site.

Discover how to:

  • Adopt a narrative framework to keep readers engaged until the last word of your newsletter
  • Craft subject lines and introductions that create excitement and boost open rates
  • Understand when email is the right channel for a story
  • Continuously test, measure and optimize your email content
  • Jim Ylisela
    Co-founder and senior partner
    Ragan Consulting Group