Use Storytelling to Craft More Engaging Email Content in a Crisis

Name: Use Storytelling to Craft More Engaging Email Content in a Crisis
Uploaded: 2020-08-20
Duration: 17 min 50 s
Description: With employees working remotely and most consumers confined to their homes during this period of social distancing, email has become a top channel for brands looking to engage internal and external stakeholders. With inboxes being filled with COVID-19 related content, you need to get creative to capture attention and drive traffic to your site.

With employees working remotely and most consumers confined to their homes during this period of social distancing, email has become a top channel for brands looking to engage internal and external stakeholders. With inboxes being filled with COVID-19 related content, you need to get creative to capture attention and drive traffic to your site.

Discover how to:

Adopt a narrative framework to keep readers engaged until the last word of your newsletter
Craft subject lines and introductions that create excitement and boost open rates
Understand when email is the right channel for a story
Continuously test, measure and optimize your email content

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