With employees working remotely and most consumers confined to their homes during this period of social distancing, email has become a top channel for brands looking to engage internal and external stakeholders. With inboxes being filled with COVID-19 related content, you need to get creative to capture attention and drive traffic to your site.
Discover how to:
- Adopt a narrative framework to keep readers engaged until the last word of your newsletter
- Craft subject lines and introductions that create excitement and boost open rates
- Understand when email is the right channel for a story
- Continuously test, measure and optimize your email content