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Can data drive better collaboration between HR and Comms? In under 5 minutes, Blair Broussard, Founder of BBSquared, outlines four steps to align these teams: data-driven assessments, creating candidate personas for recruitment marketing, forecasting future needs and syncing up on crisis comms. Learn how to go beyond “kumbaya moments” and avoid survey fatigue while keeping both teams on the same page when tough decisions, like layoffs, arise.