A new CEO can cause uncertainty, internal turmoil and confusion across an organization. Employees, board members and key stakeholders all need reassurance that the organization’s mission and strategy would feel consistent during the change. This case study shares the coordinated communications roadmap that welcomed a new CEO after thirty years. You’ll learn about: Cross-Departmental Coordination: … The 100-Day Roadmap for CEO Transitions
AI is changing workflows and reshaping roles. Meanwhile, employees want clarity on what’s changing, how decisions are made and what it means for them. It’s an opportunity for the comms and HR teams to step into the ambiguity gap and work with leadership to guide through this transformation together. Learn about: The Psychology of Change: … The New Employee-Employer Contract: What Leaders Must Deliver in the AI Era
Internal communicators have more data than ever before, but leadership needs insights, not metrics. In this session, discover how communication professionals can use benchmark data and performance insights to influence decisions, support organizational goals and earn credibility with leaders. Learn how presenting the right insights can transform communicators from order-takers into trusted advisors who drive … The Strategic Communicator: Using Data to Become a Trusted Advisor
As AI reshapes roles, workflows and expectations, communications need more than just messaging: they need a system that interprets what change means for every function and employee. In this fireside, you’ll hear how one enterprise team serves as a testing ground for AI transformation—evaluating role impact, redefining day-to-day work and building scalable programs that drive … Transformation Translator: Putting AI Strategy Into Real Work, Roles and Culture
Many orgs still treat their EVP like a tagline instead of a system employees can see, feel and measure. In this workshop, you’ll learn how to build an EVP that moves beyond promises to proof, aligning wellbeing, growth and culture into a cohesive employee experience. Learn how programs tied to physical, emotional and financial health … Designing an Employee Value Proposition That Attracts, Engages and Retains Talent: From Perks to Measurable Proof
Thanks to AI, hybrid work and rising expectations, employees now need faster access to information, more personalized experiences and a clearer path to growth. Join to see how to audit, build and measure employee journeys grounded in real behaviors and emerging new persona types. You’ll learn: New EX Expectations: How AI, shifting job expectations and … Measuring the Employee Journey With AI: From Personas to Performance
The orgs that are winning in 2026 are those that can pivot and adapt to the changing times. Discover how to design change comms programs that balance cadence, channels and emotion so you can help your people move through uncertainty with confidence. What you’ll learn: Change Frameworks 2.0: How traditional models are evolving—and new frameworks … New Change Comms Frameworks: Building Employee Trust During Times of Change
Many employee content programs are built to distribute information, rather than serve as two-way conversations or support culture initiatives. In this interactive workshop, you’ll rethink your intranet, newsletters and internal channels as dynamic engagement ecosystems. We’ll audit what’s working, redesign what’s not and explore how to create content employees choose to consume. You’ll learn: Platform … Workshop: Engaging Employees With Content Platforms
Content demands are growing, but many teams lack a clear strategy for what to create, where to focus and what’s working. At the same time, AI is changing how content is discovered, summarized and surfaced through generative search. Strengthen your content strategy from the ground up by using AI. You’ll learn how to audit existing … AI Content Strategy & GEO: Smarter Planning, Audits and AI Search Essentials
AI can speed up content and processes, but it doesn’t automatically prove impact. Many comms teams are still reporting on outputs and efficiencies instead of outcomes. Or they’re struggling to connect AI-driven work to real business results. In this candid panel, senior comms execs share how they’re actually measuring AI’s impact across content, channels and … AI Measurement and Insights: What’s Working and What Leaders REALLY Care About