AI isn’t just changing how content is created. It’s also raising new risks that communicators are now expected to manage—from deepfakes and synthetic media to unchecked AI outputs, regulatory uncertainty and governance gridlock. Explore what these risks look like in practice, how responsible AI principles can guide better decisions and what comms should do when … Managing AI Risks and Governance: Deepfakes, Brand Trust and Responsible AI
Office Hours: Expert Feedback and Peer-to-Peer Sharing
Brand narratives evolve as they move across social platforms, internal networks and external audiences. This session shows you how to build stories while adapting to how different audiences interpret, share and amplify them. In this session, case studies will illustrate how to activate both external and internal voices during high-pressure moments while maintaining clarity, credibility … Stories in Motion: Social Amplification, Employee Voices and Public Narrative
The modern digital workplace is fragmented, yet information must be shared. From Intranets to Slack or Teams, newsletters to Town Halls: all compete for attention. Here’s how you can shift channel management to intentional ecosystem design. Learn about: Auditing and Rationalizing Your Channel Mix: How to assess your existing tech stack and how best to … Building the Employee Engagement Architecture: Channels, Content and Choice
Too many internal comms teams are still judged on clicks, opens and impressions when what leadership wants are results tied to retention, productivity and profitability. Learn how to shift from surface-level metrics to proof points that resonate with leadership—and position comms as a strategic function, not just a support role. You’ll walk away knowing how … Business Fluency: Connecting Comms to the Bottom Line
This rapid-fire session looks at the KPIs that moves internal comms from nice to have to business driver.
Managers remain the most trusted voice in the organization, but most are undertrained and overwhelmed. Today’s workforce is shifting: employees are being asked to work alongside AI, adapt to constant change and make faster decisions than ever before. This session explores how to build manager comms that work whether you’re hybrid, global, deskless, or fully … Manager Cascades and Upskilling: Toolkits and AI Solutions
We’ve advanced from piloting AI in 2025 to better understanding governance and adoption across the enterprise. This panel explores how organizations are integrating generative and agentic AI into workflows for communications teams and beyond, responsibly and strategically. Learn about: Responsible AI: How to set clear rules for privacy, source use and bias checks, plus a … The AI-Powered Workforce: From Experimentation to Embedded Strategy
Today’s internal comms leaders shape culture, steer decisions and turn ambiguity into action. Join a senior employee communications leader in this compelling fireside as they unpack how the function can earn respect from executives, and what the next few years demand from teams and talent. Earning (and Keeping) C-suite Trust: How to tie business priorities … The Internal Communicator as Strategic Partner
If your organization has a legacy newsletter program, it’s time to reevaluate your strategy. Newsletters should be skimmable, reach every employee (including deskless workers), deliver on business priorities, and have a clear owner. Learn how to: Skimmable Strategies: How to format your newsletter for today’s goldfish audience, including card layouts, 6-12 word heds, and short … The Newsletter Reinvention: From Broadcast to Behavior Driver