If your organization has a legacy newsletter program, it's time to reevaluate your strategy. Newsletters should be skimmable, reach every employee (including deskless workers), deliver on business priorities, and have a clear owner. Learn how to:
- Skimmable Strategies: How to format your newsletter for today's goldfish audience, including card layouts, 6-12 word heds, and short videos or gifs.
- Storytelling Strategies: What to include in your newsletter strategy, plus how to incorporate industry-focused trends.
- Reach the Unreachable: Strategies for effectively connecting with deskless or dispersed employees who lack regular access to traditional communication channels.
- Metrics Beyond Open Rates: Clear KPIs you can track, including scroll depth, message retention and forward rates, and the dashboards you can use.
- Asking for Feedback: How to survey your employees, plus a discussion on when you should send your newsletters to optimize readership.
- Easter Egg and Newsletters as Headlines: Creative ways to incentivize newsletter readership, plus how to make newsletters into your company's front page.
