Don’t miss this closing session as we share the top takeaways from the conference.
Framework Topic: Business Acumen
In 2026’s corporate landscape of AI rollouts, evolving RTO policies and fast-moving market shifts, it’s essential to make your careers page stand apart from the rest, activate your EVP inside your organization and reinforce your company culture. Catalyze Culture: From first day interviews to employee interactions, how to pinpoint the moments and reinforce what your … Your Employer Value Proposition: Translating Promise into Daily Experience
The Great Impression: Building Brand Narratives Across Owned and Earned Channels When owned and earned strategy operate separately, stories fracture. When they reinforce each other, your brand’s credibility amplifies. This session focuses on building effective brand storytelling that aligns what you publish, how it’s interpreted, amplified, and measured for impact. You’ll also get a behind-the-scenes … The Great Impression: Building Brand Narratives Across Owned and Earned Channels
With a sudden federal funding freeze putting life-saving care for hundreds of thousands at risk, the team behind the PR Daily Campaign of the Year showed how courageous storytelling, rapid response and relentless clarity can reshape the national conversation when the stakes are life or death. In this session, you’ll get a behind-the-scenes look at … Behind the Win: How a PR Daily Campaign of the Year Came to Life
Reputation today isn’t just shaped by what a company says – or even who works there – it’s built through what a brand consistently puts into the world. From owned platforms to research-backed insights and credible external voices, the most trusted brands are moving beyond campaigns to create systems that demonstrate value over time. In … Brand Relations—Not Public Relations: Reputation Building for 2026
Brand newsrooms are becoming a major source of AI generated answers, underscoring how owned media is more important than ever. Brands have more power than ever before to control the narrative through careful storytelling that feeds AI models. Learn how one brand has built an agile, data-informed newsroom that helps strengthen credibility, future-proofs their brand … The Business Case for the Brand Newsroom in the Age of AI Search
Yahoo has existed through nearly every era of the internet, from the rise of search and email to today’s AI-powered transformation of discovery, media and audience behavior. In this fireside chat, Yahoo’s CCO shares what it takes to lead comms for a tech brand navigating constant reinvention. You’ll learn: What communicators can learn from Yahoo’s … Reinvention in Real Time: Leading Comms in the AI Era
When a defective software update triggered a worldwide outage, one organization faced a nightmare scenario: critical health systems offline, staff unable to access records and patients waiting for answers. But instead of retreating, the organization communicated—early, often, and everywhere. This case study breaks down how they aligned internal clarity with external transparency to lead under … Inside Out: How Internal Transparency Turned into Public Trust During a Global Tech Meltdown
Agency-client relationships are under new strain: Tighter budgets, project-based work, specialized agency rosters, faster timelines and growing pressure to prove business value. Clients still walk away for familiar reasons: weak strategic thinking, poor account service, shaky reporting and agencies not fully grasping the client business. Now AI is raising expectations even further, with clients expecting … Keeping the Love Alive: Building Stronger Agency-Client Relationships in the AI Era
Silos are no longer sustainable—not with brand reputation now shaped as much by LLM search and influencer commentary as by news coverage. One misstep, earnings shortfall or regulatory change (think tariffs) can erupt overnight—and only agile, coordinated teams can respond at the speed of modern media. This panel explores how you can lead that charge, … No More Silos: Secrets of Building One Voice Across PR, Marketing and Comms