“Houston, we have a viral moment.” Sometimes the most resonant stories begin with an accidental cameo. When a jar of Nutella floated through NASA’s livestream of the Artemis II mission, what could have been a single moment became a global storytelling opportunity, proving that the right response can turn surprise into scale. Learn how the … Nutella in Space: Turning Unexpected Moments into Brand Breakthroughs
In this candid conversation, leaders of agencies and in-house comms teams discuss today’s confusing job market through the lens of AI. They’ll cover the skillsets they’re hiring for, the roles they’re phasing out and the hybrid human-AI skills every communicator needs to stay indispensable. AI is the new baseline—and here’s what’s next: The Top AI-Impacted … Skills and Competencies: How the Role of PR Is Changing (and How You Can Stay Afloat)
PR teams aren’t short on ideas—they’re short on time, visibility and systems. Requests pile up. Press releases feel reactive. Media moments get missed. And while AI promises efficiency, most teams are still using it as a writing assistant instead of strategic workflow engine. Join to see how to audit your visibility, pressure-test your PR process … The AI-Ready PR Workflow for Time-Strapped Teams
Join for a sneak preview on new, exclusive research from Ragan Communications and the Institute for Public Relations that reveals many teams still aren’t speaking the language of business, and leadership is noticing. Drawing from a new survey of 441 communications professionals, leaders from IPR and Ragan Communications unpack where the biggest credibility gaps exist … The Business Skills Communications Leaders Are Missing
You came into PR as a storyteller and wordsmith—not a number-cruncher. But today’s C-Suite wants KPIs and business outcomes. This session demonstrates how to talk to the C-suite in a language they understand, shifting from clip counts to business value, reframing reports around executive priorities and speaking the language of growth, risk and reputation—so your … What PR Pros Need to Know About the Business Side of PR
When Hurricane Helene crippled communications across western North Carolina, a utility’s comims team was already on the move. In this fast-paced session, go behind the scenes to see how this organization turned its crisis response expertise into life-saving action—restoring connectivity for hospitals, first responders and emergency agencies—while keeping internal teams, partners and the public informed … When the Internet Goes Dark: Response to Hurricane Helene
As AI-driven search and LLMs reshape how audiences discover brands, communicators must rethink content and channel strategies to drive visibility, influence and discoverability. Join us to examine how comms teams can better shape brand visibility and representation within AI-generated outputs, from content development and distribution to measurement and performance. We’ll cover: AI Search FAQ: How … Own the Answer: How to Measure Share of Voice in AI Search
One viral post, deepfake or data breach can dismantle years of credibility—which is why crisis comms now demands a faster, smarter strategy. This crisis deep dive breaks down the anatomy of a modern crisis plan, showing how one leading brand turned backlash into renewed trust. You’ll dissect their framework and build—or strengthen—your own roadmap for … Crisis Frameworks 2.0: (Re)Building Your Brand’s Trusted Playbook
In a world where Substacks rival CNN and AI search decides who gets seen, measurement must evolve—or budgets will vanish. Traditional PR metrics just can’t capture visibility across emerging channels or translate media value into financial language. This workshop reveals how to modernize your measurement model for today’s AI landscape, integrating GEO results, newsletters, podcasts … Measurement That Protects Budgets: Translating Media Relations Wins
We’re drowning in data on our own products but do you know how your team’s performance stacks up against the rest of the communications industry? Join us for exclusive insights from the 2026 Ragan Communications Leadership Council’s Benchmark Report to not only level set performance metrics for communications products but see tangible data that proves … 2026 Communications Benchmark Report: Recording