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The Business Skills Communications Leaders Are Missing

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22 minutes June 4, 2026

Join for a sneak preview on new, exclusive research from Ragan Communications and the Institute for Public Relations that reveals many teams still aren't speaking the language of business, and leadership is noticing. Drawing from a new survey of 441 communications professionals, leaders from IPR and Ragan Communications unpack where the biggest credibility gaps exist and what skills will define the next era of strategic…

Join for a sneak preview on new, exclusive research from Ragan Communications and the Institute for Public Relations that reveals many teams still aren't speaking the language of business, and leadership is noticing. Drawing from a new survey of 441 communications professionals, leaders from IPR and Ragan Communications unpack where the biggest credibility gaps exist and what skills will define the next era of strategic leadership. You'll learn:

  • Why business acumen increasingly determines whether communications leaders earn influence inside the C-suite.
  • Where professionals struggle most with financial concepts, reporting and the operational side of the business.
  • What skills leaders believe communicators must develop now to remain strategic advisors.
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