In a world where Substacks rival CNN and AI search decides who gets seen, measurement must evolve—or budgets will vanish. Traditional PR metrics just can't capture visibility across emerging channels or translate media value into financial language. This workshop reveals how to modernize your measurement model for today's AI landscape, integrating GEO results, newsletters, podcasts and nontraditional outlets into a unified narrative that speaks to leadership. You'll leave with a CFO-ready scorecard and narrative that tie your wins to reach, results and real ROI. What you'll learn:
- What's New in Measurement: Why legacy metrics like impressions no longer tell the full story (spoiler: they never did, really)—and what today's smarter measurement looks like.
- Case Study: See how a leading brand integrated AI-era visibility into its scorecard to secure additional funding and prove its PR value.
- Goal Alignment: How to connect media coverage and owned storytelling to business outcomes and stakeholder priorities to protect (or increase) your budget.
- AI Technology and Tracking: Ways to include GEO search, Substacks, Reddit threads and even podcast pickups in your reporting for a complete view of modern reach.
- Data Storytelling: The AI tools you can use to turn analytics into executive-ready narratives and dashboards that highlight ROI and risk mitigation.
- Continuous Calibration: How to set quarterly checkpoints to reassess KPIs, identify what's working and adjust campaigns based on changing media and audience signals.
✓ Interactive Exercise: Map out your own CFO-ready scorecard that unites traditional metrics with new media visibility data and AI-driven insights.
