AI can speed up content and processes, but it doesn't automatically prove impact. Many comms teams are still reporting on outputs and efficiencies instead of outcomes. Or they're struggling to connect AI-driven work to real business results. In this candid panel, senior comms execs share how they're actually measuring AI's impact across content, channels and teams. They'll dig into what's working, what's not and what leadership is really paying attention to (and the dashboards behind it). We'll cover:
- What Leaders Ask For: The AI metrics and insights execs actually want and where comms teams fall short (hint: it's all about better content and results, not faster outputs).
- Predictive Powers: How AI is being used to forecast engagement, pinpoint risks and anticipate sentiment shifts before they escalate into crises.
- What's Working (and What's Not): Real examples of AI-driven measurement across content, campaigns and employee comms… plus where the data still falls short.
- Proving ROI: How AI can help connect comms efforts to business outcomes, justify your team's AI usage and show impact beyond vanity metrics.
