When Hurricane Helene crippled communications across western North Carolina, a utility's comims team was already on the move. In this fast-paced session, go behind the scenes to see how this organization turned its crisis response expertise into life-saving action—restoring connectivity for hospitals, first responders and emergency agencies—while keeping internal teams, partners and the public informed every step of the way. Learn their lessons on:
- Move First, Talk Fast: How early communication and trust-based relationships with emergency partners shaped a rapid response.
- Messaging Under Pressure: Keeping tone, clarity and purpose consistent when the story changes hourly—plus how to blend operational updates with human impact stories to sustain credibility and inspire support.
- Measurement Matters: Why data (miles traveled, hours logged, homes rebuilt) built the story of impact better than any campaign could.
