When a viral backlash suddenly targets your brand, every second counts. Preparation of your execs in advance is the key to a credible, composed response. In this fast-paced, hands-on simulation, you'll learn how to coach execs while on the clock in a mock crisis. Test your response instincts and message discipline in a pressure-cooker scenario ripped from the headlines. We'll cover:
- Practicing the Pivot: How to equip your execs with verbal and nonverbal techniques to deflect hostility, reframe questions and restore authority.
- Training Before the Storm: How to prepare leaders for tough questions with media and stakeholders (including tips for media-proof message maps).
- Tone Over Tactics: Surprising body language, emotion mirroring and physical cues your execs can use to demonstrate connection with the press and public in crisis situations.
- Live Simulation: Step into a real-time mock crisis where you'll rotate roles between exec, coach and press to test your instincts, messages and ability to recover under scrutiny.
