Org structures often change quickly and without clear guidance for communicators. Whether you’re operating in a centralized, matrixed, or decentralized model, success depends less on the structure itself and more on how you navigate it. This course focuses on practical, intermediate-level tactics to help you : Quickly diagnose your organization’s reporting structure and identify how … Module: Communicating Smarter Across Any Org Structure
In this lesson, Volkswagen Content Studio lead Patrick Pho shares Volkswagen of America’s strategy for defining and measuring success on social media. You will learn how to: Map your social KPIs to a funnel that moves audiences from awareness to loyalty along the social user journey. Apply the principles of historical benchmarking to your social … Module: Defining Social KPIs for Business Impact
Being part of a small communications team (or even being the only communicator at all) doesn’t mean having to think small. When headcount is scarce, advantage shifts to those who find repeatable solutions, employ the right strategies, tools and mindsets, and turn allies and automation into leverage. This panel of solo and small comms leaders … Adapt and Overcome: How Small Teams Can Play Big Without Burning Out
Shrinking roles, shifting employee expectations, technology and economic disruptions: today’s employer needs to stand apart from the crowd in order to attract and retain top talent. Enter the practical framework that breaks down the employee experience into four critical dimensions. Learn how internal communicators can sharpen the employer value proposition and strengthen employee loyalty, even … The Four-Bucket Employer Branding Framework
Engagement, culture and retention don’t land on an invoice the same way a press release or media hit might, making it difficult for internal comms to prove ROI on GenAI programs. Learn how to reframe internal comms as the heroes for AI adoption, revenue lift and risk reduction—and how to measure and present it (with … From Hype to Payoff: Proving Internal Comm’s Worth in AI Adoption
With only 23% of employees globally engaged at work (Gallup), trust and belonging can’t be left to change. Employees are asking tougher questions about values, leadership and fairness—and they expect clarity, not platitudes. This conversation explores how “Cultural Intelligence” helps employee comms leaders embed equity and inclusion into everyday decision-making, training and integrated campaigns—even in … Beyond Messaging: Embedding Cultural Intelligence Into Employee Comms
Measuring and presenting those insights is still the #1 headache for internal comms. When you can’t turn clicks into business value, budgets can stall and you’re stuck with more questions than answers. This hands-on workshop walks you through a start-to-finish data storytelling framework—tying objectives to outcomes, surfacing act-on rates and framing insights in a one-slide … Data Storytelling: Finding the Value Within Your Existing KPIs
Many employee comms pros can craft a killer story but freeze when the CFO mentions margin pressure or working capital. This workshop builds business vocabulary, with a deep dive on the balance sheet, then shows you how to translate that information into them into crisp, strategic advice that elevates your seat at the table and … Master Business Fluency to Win Respect, Resources & Results
On the April 2026 CLC Member Call: ADP will share how their internal comms team provides education and recognition opportunities to their technology group. City and County of Denver will outline their approach to comms measurement.