In the third episode of Ragan’s Signature Voices Series, Johna Burke, the Global Managing Director of AMEC the Association of the Measurement and Evaluation of Communications) shares how she believes AI should responsibly fit into communications measurement workflows, how language and cultural biases affect the integrity of AI data outputs, and where human discretion remains … What Communicators Get Wrong About AI-Assisted Measurement
Clicks show reach and comments give feedback, but sentiment reveals what truly lands. In a landscape shaped by algorithm shifts, audience fatigue and cultural volatility, raw engagement isn’t enough. As E.L.F.’s 2025 partnership with comedian Matt Rife showed, cultural context can flip a “perfect fit” into a miss. This session shows how to track, benchmark … Sentiment and Resonance as a Metric: Scoring a Bullseye With Your Audience
Vanity metrics like impressions won't save you in a boardroom with senior leadership. Social pros need to speak the language of revenue, risk and brand trust — and they need to do it with clean dashboards, clear goals and confident strategy. This session takes you step-by-step through social measurement redesign. You’ll map platform goals to … Measurement That Matters: Setting Up Your Social KPIs for Real Business Impact
Most communications organizations are sitting on a gold mine of largely untapped qualitative data collected from employees, customers and stakeholders but few are extracting its full strategic value. With today’s AI-powered tools, you can move beyond anecdotal insights and surface patterns, risks and opportunities to directly inform business decisions. In this session, communications and employee … March 2026 CLC Group Learning Recording
On the March 2026 CLC Member Call: Black & Veatch will share their employee comms journey and how they moved from tactical to strategic via their organization’s service model. PNNL will reveal their transformative framework for elevating communications impact.
This course reframes the virtual town hall as a high-stakes communication product. You’ll learn from three incredible communications leaders and recent Ragan presenters how to architect the format, engineer participation as a system, and extend one anchor event into multiple intentional regional experiences so your town halls don’t just inform employees, but align, activate, and … Module: Designing Global Town Halls That Actually Work
In this intermediate module captured at Ragan’s Future of Communications Conference, Tangled Roots Principal Dan Mazei encourages all aspiring comms leaders to take the title of “Chief Connector Officer” and minimized siloed communication or fragmentation between leadership and teams. You will learn how to: Set up strategic touchpoints between executives, functional leaders and HR. Tear … Module: How to Lead Like a Chief Connector Officer
The module focuses on how senior communicators can operationalize storytelling by setting narrative intent, guiding interpretation, directing production without micromanaging it and defining credible signals of success. You’ll learn how to: Analyze how storytelling functions as a strategic system Apply behavioral psychology principles to design narrative frames and sequences that guide belief formation and reduce … Module: Storytelling Systems That Drive Behavior and Business Outcomes
Mass-market AI rollouts are no longer theory. Disney has built a 100-person Office of Technology Enablement for its parks and films. GE HealthCare leads the FDA in cleared AI devices. Microsoft’s Copilot now reaches hundreds of millions of users. And CNN’s CEO is betting AI will out-Google Google for news discovery. In this keynote, one … How We Did It: Behind the Scenes of a Winning Global AI Rollout
AI doesn’t have to be intimidating—or expensive—to transform how communications teams work. This session explores how a lean team leveraged accessible AI tools to deliver measurable impact—saving more than —while preserving creativity and trust. Learn how to turn skepticism into enthusiasm, identify high-value use cases, and build a culture where AI is a partner, not a … AI on a Shoestring: Creating Big Wins for Small Teams