Vanity metrics like impressions won't save you in a boardroom with senior leadership. Social pros need to speak the language of revenue, risk and brand trust — and they need to do it with clean dashboards, clear goals and confident strategy. This session takes you step-by-step through social measurement redesign. You’ll map platform goals to business objectives, clean up your dashboards and build a plan to make reporting less reactive, more predictive and easier to defend. We’ll cover:
- Social storytelling journey in numbers: See how to translate brand narratives into metrics that leadership understands, from awareness lift to customer acquisition.
- Channel-specific KPIs: Define success differently for TikTok, LinkedIn, Instagram, YouTube and other platforms, aligning each to the funnel.
- Marketing ROI clarity: Identify the paid, earned and owned metrics that prove where social dollars and creative investments actually drive return.
- From likes to leads: Learn how to move past surface engagement and connect campaigns to conversions, pipeline and customer growth.
How one brand built a social dashboard that turned campaign data into stories executives could act on.
HANDS ON:Create a mock social media dashboard in-session, mapping social KPIs to campaign goals, stripping out vanity numbers and highlighting metrics that show true business impact.
