Over half of communicators are unsure of or uninvolved in their company’s AI strategy (Ragan 2025 Benchmark Report). Surprisingly, that gap is actually an opening: Whoever controls adoption data controls the story. Join this panel as they share how they capture hours saved, dollars won and engagement gains. You’ll see the AI dashboards they present … AI Measurement: How Comms Can Shape the KPI Mandate
In this intermediate module, XPO Sr. Director of Internal Communications Meaghan Baumwald shares her road-tested frameworks for defining goals to shape KPIs, applying that logic to tell robust-data driven stories and embrace less-known metrics as part of the process. You’ll learn how to: Implement a five-part approach that translates outcomes into impact by defining business … Module: Data-Driven Storytelling: From Output to Impact
Communicators are often asked to “be strategic” but rarely given the tools to translate business priorities into roadmaps, decisions and execution that compound over time. This intermediate module from Ragan’s Justin Joffe focuses on the tactics that make an effective digital strategy run. You will learn how to: Analyze business and audience inputs to define … Module: Operationalizing Digital Strategy for Communicators
This intermediate module from Ragan’s Justin Joffe makes a value-based argument for why comms should drive AI governance before diving into the steps for drafting responsible AI guidance. You’ll learn how to: •Analyze organizational AI risks to identify where governance guidance is most urgently needed •Design a cross-functional process for drafting responsible AI language that … Module: AI Governance: From Principles to Practice
Chapter 2: Measurement and Managers The Measure of Success: Using Data to Manage Up, Down and Through Change Effective internal comms requires strategic partnerships and a data-driven approach. In this session, we’ll explore how to collaborate with execs, managers, SMEs and cross-functional teams to create aligned internal comms by harnessing those KPIs we touched on.
This single, intermediate-level module from Ragan’s Justin Joffe unpacks why breaks introduce risk for comms teams and how to plan differently during them to ensure momentum without overwhelming colleagues who are stretched thin or on PTO. Learners while diagnose points of slowdown, design pre-break workflows, construct contingency plans, apply audience-aware messaging to balance urgency with … Module: The Slowdown Playbook: Building Resilient Comms Before, During and After Breaks
In this single, intermediate-level module, Peppercomm SVP Danielle Montana and Simon Fitzgerald, Global General Manager or Corporate and Regional Communications at Xero explore the strategic role of communicators in mergers and acquisitions with a focus on how comms can act as central drivers of business outcomes, coordinating across legal, IR and corporate comms to prepare … Case Study: An Integrated, Global Approach to M&A Communications
This single, advanced-level module from Ragan’s Justin Joffe breaks down the mechanics of executive communications a strategic operating lever to drive alignment, sharpen organizational priorities, accelerate change and strengthen credibility with multiple stakeholders. Learners will come away understanding how to pull strategy through messaging, calibrate a leader’s voice to business context, and design exec comms … Module: Voice, Vision & Velocity: A System for Executive Communications
Order takers won’t cut it in 2026. Leaders want copy that advances strategy, answers audience pain points and earns space on their measurement dashboards. This session shows how to decode the numbers behind your organization and then weave them—plus a dash of reader psychology—into crisp, persuasive messages that drive engagement, sales and even policy shifts … KPIs and Commas: Persuasive Writing Secrets that Move the Needle
In the second episode of Ragan’s Signature Voices Series, Carnival Cruise Line Chief Communications Officer Chris Chiames explains how communicators who learn about Regulation Fair Disclosure (RegFD) and other SEC rules are better equipped to protect their organization’s reputation when speaking with stakeholder—and position themselves as leaders who are strong partners to the business in … What Communicators Need to Learn About Financial Disclosure