Communicators are often asked to "be strategic" but rarely given the tools to translate business priorities into roadmaps, decisions and execution that compound over time. This intermediate module from Ragan's Justin Joffe focuses on the tactics that make an effective digital strategy run. You will learn how to:
- Analyze business and audience inputs to define clear digital priorities and strategic tradeoffs.
- Design and sequence a practical digital roadmap that guides execution over time.
- Connect content and social media decisions directly to digital strategy, not just channel performance.
- Apply digital strategy frameworks to improve customer engagement and optimize based on real signals.
