Not every brand gets to sell sneakers. Some are tasked with explaining satellites, insurance or industrial machinery, while others need to lean into B2B platforms. This panel showcases PR pros who have landed major earned media attention with complex narratives. You'll discover:
- Jargon Demystified: How to quickly transform dense, industry-specific language into stories anyone can understand and the media wants to cover.
- Storytelling Techniques: How to reframe deep expertise as an asset and build compelling hooks that sell your brand narrative.
- Visuals as the Translator: How videos, data viz and AI-enhanced content can turn dry concepts into sensory, sharable experiences.
- Resonance Across Earned: Case studies of panelist successes, including how one media placement went viral.
